A refined shaving experience shaped for Gen Z’s style, emotion, and everyday ease.

Team & Project Type

Client Project

Lead designer in Team

May-July 2024 (2 Months)

Project Scope

Design Research

Industrial Design

Design Research

Industrial Design

Focus Areas

#electronics

#personal product

Tools

Solidworks

Keyshot

Adobe Suite

Project Goal:

Project Goal:

The project aims to create a premium shaver for a brand that appeals to Gen Z aged 18 to 24. With the internal component layout provided by the client, the focus is on creating an innovative, distinctive, product experience that fits young users’ tastes and remains easy to use and store.

The project aims to create a premium shaver for a brand that appeals to Gen Z aged 18 to 24. With the internal component layout provided by the client, the focus is on creating an innovative, distinctive, product experience that fits young users’ tastes and remains easy to use and store.

Research

Research

Zane

Zane

Age 24

Male

Early-career creative professional

Lives in a major metropolitan city

Age 24

Male

Early-career creative professional

Lives in a major metropolitan city

Lifestyle

Active on social media

Closely follows social trends

Likes personalized and creative home décor

Prefers environmentally conscious habits

Needs and Motivations

Wants a shaver that is easy to use and offers quick shaving

Hopes the design looks good and fits his taste

Needs strong portability so he can use it comfortably during travel

Consumer Behavior

Cares about brand identity and cares about brand stories

Balances price and value but is willing to pay extra for products that meet personal or emotional needs

Values user experience and considers environmental impact when purchasing

#Aesthetics first

#Value conscious

#Emotion-centered

#Driven by smart technology

Ideation

Ideation

Concepts Mapping

Concepts Mapping

I started by distilling the brand’s identity and mapping it onto a style coordinate system. In line with the project goals, I gave the existing brand image a subtle youthful update to resonate better with Gen Z.

Project Goal:

Project Goal:

The project aims to create a premium shaver for a brand that appeals to Gen Z aged 18 to 24. With the internal component layout provided by the client, the focus is on creating an innovative, distinctive, product experience that fits young users’ tastes and remains easy to use and store.

The project aims to create a premium shaver for a brand that appeals to Gen Z aged 18 to 24. With the internal component layout provided by the client, the focus is on creating an innovative, distinctive, product experience that fits young users’ tastes and remains easy to use and store.

Iteration

Iteration

I evaluated it thoroughly from the aspects of appearance, user experience, and manufacturing process, and then gradually turned the concept into a design that could be practically implemented.

Deliver

Deliver

A refined shaving experience shaped for Gen Z’s style, emotion, and everyday ease.

A refined shaving experience shaped for Gen Z’s style, emotion, and everyday ease.

A refined shaving experience shaped for Gen Z’s style, emotion, and everyday ease.

Dawn's light, awakening your fresh moment.

Dawn's light, awakening your fresh moment.

Dawn's light, awakening your fresh moment.

Ergonomic Thumb Button

Ergonomic Thumb Button

This design includes a recessed ergonomic button that perfectly contours to the thumb, ensuring a comfortable and stable press for effortless daily use.

This design includes a recessed ergonomic button that perfectly contours to the thumb, ensuring a comfortable and stable press for effortless daily use.

Back Grip Texture

Back Grip Texture

On the back grip area, a textured surface is integrated to prevent slipping when hands are wet, providing a secure and confident hold.

On the back grip area, a textured surface is integrated to prevent slipping when hands are wet, providing a secure and confident hold.

Sunrise-Inspired Indicator Light

Sunrise-Inspired Indicator Light

A standout feature is the internal orange indicator light that gradually glows upward like a sunrise when the device is turned on, serving as an elegant battery level display.

A standout feature is the internal orange indicator light that gradually glows upward like a sunrise when the device is turned on, serving as an elegant battery level display.